Shannon Denniston, Business Writer
My experience in Journalism, Marketing and Business Development is what leads me to writing independently. Effective communication tactics allow me to establish your company as an expert in your industry with sophisticated and intelligent messaging. First impressions matter most, and highly qualified written communication can earn the best results for your business.
Growing up in Dallas, Texas and attending both Sam Houston State University for a Bachelors of Fine Arts in Theater and University of North Texas for a Masters in Journalism and Minor in Marketing, gives me the educational edge I need to write professionally. Appying this knowledge in the real world and gaining an expertise in translating our communication into the written form, and making it easy to read, is how I add value to your business.
I started my career in advertising working at OnMessage; where I managed accounts such as Aquire and Paranet Solutions, launching new websites and overseeing day-to-day operations at an advertising agency. Moving to a larger sized agency, I worked at The Point Group, managing CreditPoint Software, Lingerie Miami and Enterhealth. Point Group gave me a taste for how larger agencies work and a different perspective on how each piece of the marketing puzzle is strategically put together. Testing my experiences on the client-side, I assumed the Marketing Manager position at Complete Landsculpture where I revamped messaging and overall corporate communication, reestablishing the company as experts in the industry of luxury landscape and home improvement. Remaining on the client-side, I began working as the Creative Manager with Torchmark Affiliates, where I manage all creative aspects of communication geared toward customer retention.
As a published writer with a solid aptitude for understanding and effectively communicating the needs of clients as well as maintaining an intellectual dialogue with customers, I seek to apply my proven skills in marketing, communications and copy writing to your team.
What makes my style different is the approach I take to understanding you, your business, industry and your customers. I work to become an extension of you, speaking in your voice, not mine. Developing messaging that resonates with your customer is how to maintain the intellectual dialogue that keeps them interested in doing business with you. I trust the expertise you have in your industry, so trust my expertise in writing and our connection will produce unstoppable results. Call me today at 972-741-0236 to discuss your needs.
Growing up in Dallas, Texas and attending both Sam Houston State University for a Bachelors of Fine Arts in Theater and University of North Texas for a Masters in Journalism and Minor in Marketing, gives me the educational edge I need to write professionally. Appying this knowledge in the real world and gaining an expertise in translating our communication into the written form, and making it easy to read, is how I add value to your business.
I started my career in advertising working at OnMessage; where I managed accounts such as Aquire and Paranet Solutions, launching new websites and overseeing day-to-day operations at an advertising agency. Moving to a larger sized agency, I worked at The Point Group, managing CreditPoint Software, Lingerie Miami and Enterhealth. Point Group gave me a taste for how larger agencies work and a different perspective on how each piece of the marketing puzzle is strategically put together. Testing my experiences on the client-side, I assumed the Marketing Manager position at Complete Landsculpture where I revamped messaging and overall corporate communication, reestablishing the company as experts in the industry of luxury landscape and home improvement. Remaining on the client-side, I began working as the Creative Manager with Torchmark Affiliates, where I manage all creative aspects of communication geared toward customer retention.
As a published writer with a solid aptitude for understanding and effectively communicating the needs of clients as well as maintaining an intellectual dialogue with customers, I seek to apply my proven skills in marketing, communications and copy writing to your team.
What makes my style different is the approach I take to understanding you, your business, industry and your customers. I work to become an extension of you, speaking in your voice, not mine. Developing messaging that resonates with your customer is how to maintain the intellectual dialogue that keeps them interested in doing business with you. I trust the expertise you have in your industry, so trust my expertise in writing and our connection will produce unstoppable results. Call me today at 972-741-0236 to discuss your needs.
