Shannon Denniston, CCXP
Customer Centric Design Guide
VOC Design Guide
Survey Design Guide
Customer Centric Design
Texas Capital Bank, VP Client Experience
To establish governance around customer centered experience design and development across the organization.
Inconsistency in maintaining a customer centered focus across projects, departments and company as a whole.
As the organization builds a more customer centric culture, clarity is needed around how to accomplish this.
Developed guides for internal partners to follow when designing, developing and implementing efforts that would impact customers either directly or downstream.
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