Customer Centric Design Guide

VOC Design Guide

Survey Design Guide

Customer Centric Design

Texas Capital Bank, VP Client Experience

Project Intent

• To establish governance around customer centered experience design and development across the organization.

Audience

• Internal partners

Challenge

• Inconsistency in maintaining a customer centered focus across projects, departments and company as a whole.
• As the organization builds a more customer centric culture, clarity is needed around how to accomplish this.

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Solutions

• Developed guides for internal partners to follow when designing, developing and implementing efforts that would impact customers either directly or downstream.