Shannon Denniston, CCXP
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Customer Centric Design Guide
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VOC Design Guide
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Survey Design Guide

Customer Centric Design

Texas Capital Bank, VP Client Experience
Project Intent
  • To establish governance around customer centered experience design and development across the organization.

Audience
  • Internal partners

Challenge
  • Inconsistency in maintaining a customer centered focus across projects, departments and company as a whole.
  • As the organization builds a more customer centric culture, clarity is needed around how to accomplish this.
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Solutions
  • Developed guides for internal partners to follow when designing, developing and implementing efforts that would impact customers either directly or downstream.
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