Website Rewrite and Redesign

Website Rewrite | Redesign

Complete Landsculpture, Marketing Manager

Project Intent

• To create a new website in a way that is modernized and more helpful to customers.

Audience

• Prospective and existing customers seeking hardscape or softscape outdoor design and maintenance services.

Challenge

• Current site does poor job of displaying past work to use as a sales tool and give potential customers new service ideas.
• Customers struggle to find good information on plant materials to help them make informed decisions about what to purchase.
• No form of customer nurturing once installs complete, so remarketing services often lost.

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Solution | Skills Contributed

• Conducted deep competitive analysis to get ideas on how to differentiate service offerings.
• Coordinated overall site restructure and redesign, using rich colors and layout to better appeal to desired audience.
• Conducted total rewrite of customer facing site pages.
• Offered categorized images of hardscape and softscape designs to aid customers in the design and decision making process.
• Built a plant image and detail repository with planting guides and care instructions to help customers in building and maintaining a healthy lawn/garden.