Welcome Series Email 1

Welcome Series Email 2

Welcome Series Email 3

Welcome Email Series

Monitronics Security, Customer Interaction & Lifecycle Manager

Project Intent

• To aid customers in a seamless transition from installing dealer to Monitronics customer status.

Audience

• Customers acquired by Monitronics and providing valid email at time of enrollment/installation. 

Challenge

• Customers not aware of Monitronics’ existence until after acquisition is complete.
• Customers discover service and purchase alarm system through installing dealer.
• First contact from Monitronics can be 30-60 days from dealer install, at which time a customer number and account is established.
• Customers never start with Monitronics, only monitored post-sale.

​
Solution/Skills Contributed

• Worked with internal marketing team to a customer touchpoint occurring prior to 30 days after alarm system install.
• Used introductory email series to
  • Introduce Monitronics
  • Smooth the transition
  • Offer immediate value to customers as they learn how to work their alarm system and do business with Monitronics.